Facebook Pixel is a single pixel image which is placed on your website. It is used to send messages back to Facebook to help track processes and users who have been active on your website.  Not only is Facebook Pixel used to track website activity, but it is also used in tracking conversions from Facebook marketing campaigns; in addition, it will make sure that your ads are being shown to customers who are most likely to convert and will automatically create Custom Audiences to re-target people who have previously visited your site.

To implement Facebook Pixel follow the steps below:

      1. You are advised to complete this tutorial before proceeding.
      2. First, you’ll need to create your Facebook Pixel.
        1. Using your Facebook login details, sign into Facebook Pixel Tab.
        2. Click on Create a Pixel, then proceed to enter a name for your pixel.
          1. Check the box to agree to the Facebook Pixel Terms before proceeding.
          2. Please note, that there can only be one pixel per ad account, so please choose your Pixel Name wisely. Then, click Next.
      3. Next, you must add the Pixel Code to your webShaper website.
            1. If you followed the steps above, you will be prompted with the following pop-up box.  Select Install Your Pixel Code. 

              If you accidentally closed the page and you wish to retrieve your Pixel,  sign into Facebook Pixel Tab, click on Actions, and select View Pixel Code.
            2. Copy the Pixel Code, then login into your webShaper control panel.
            3. In your webShaper control panel, click on Design and select Template Files.  Proceed by clicking on edit for the template.html file.
            4. In the code, look for : <pageSpecificCode/></head>, then add the following before these lines:
              Insert your copied Pixel Code Here



              *But in some cases, there will be no <pageSpecificCode/></head>.

              So it will look like this.  Don’t forget to click on save your work.

            5. Click Next and it will direct you to Check Pixel Status. You can choose either to close or go to Email Instructions.
            1. Go to Marketing, click on Social and select Facebook
            2. Under Facebook Conversion Tracking (Checkout), insert the following code:<script>
              fbq(‘track’, ‘Purchase’, {value: ‘[order-value]’, currency:’AUD’});
            3. Under Facebook Conversion Tracking (Sign Up), insert the following code:<script>
              fbq(‘track’, ‘CompleteRegistration’);
              It will look like this, and don’t forget to click on Save.
      1. Testing and checking if your Facebook Pixel is tracking conversions.
        1. To test this is all now working, install the Facebook Pixel Helper, a Chrome extension, that you can run on your site, and it will report back if the pixel is running. 
          1. Next, sing into your Facebook Pixel Tab. The results will be updated approximately every 10 minutes.tracking
      1. URLs: represents the URLs where the conversions are triggered.
      2. Domains: shows the domain that the person was on when they visited your website.
      3. Device: shows the devices used to access your website.
      4. Events: shows a breakdown of the activities undertaken on your website.

For more information, please visit the Facebook Pixel Implementation Guide or email us at support@webshaper.com.