Facebook Pixel is a single pixel image which is placed on your website. It is used to send messages back to Facebook to help track processes and users who have been active on your website.  Not only is Facebook Pixel used to track website activity, but it is also used in tracking conversions from Facebook marketing campaigns; in addition, it will make sure that your ads are being shown to customers who are most likely to convert and will automatically create Custom Audiences to re-target people who have previously visited your site.


To implement Facebook Pixel follow the steps below:

1. You are advised to complete this tutorial before proceeding.

2. First, you’ll need to create your Facebook Pixel. Using your Facebook login details, sign into Facebook Pixel Tab.

3. Click on Create a Pixel, then proceed to enter a name for your pixel.



4. Check the box to agree to the Facebook Pixel Terms before proceeding.

5. Enter your Pixel Name wisely.

6. Then, click Create.



7. Now, your pixel have been created.



8. Copy your Facebook Pixel ID on top left of the page.



9. Go to your webShaper store control panel.

i. Go to Marketing.

ii. Click Social.

iii. Click Facebook.



iv. Paste your Pixel ID on Facebook Pixel section.

v. Tick Enable.

vi. Click Save.



10. Go back to Facebook. Click View Setup Instruction.



11. Click Manually Install the Code Yourself.



12. Scroll down and insert your website URL. Click Send Test Traffic.

13. Click Continue.



Note: If you accidentally closed the page and you wish to retrieve your Pixel, sign into Facebook Pixel Tab, click on Actions, and select View Pixel Code.

14. To test this is all now working, install the Facebook Pixel Helper, a Chrome extension, that you can run on your site, and it will report back if the pixel is running.



15. Next, sign into your Facebook Pixel Tab. The results will be updated approximately every 10 minutes.



i. URLs: represents the URLs where the conversions are triggered.

ii. Domains: shows the domain that the person was on when they visited your website.

iii. Device: shows the devices used to access your website.

iv. Events: shows a breakdown of the activities undertaken on your website.


NoteMake sure your browser AdBlock is disable to make sure that Facebook Pixel Helper extension working fine.

For more information, please visit the Facebook Pixel Implementation Guide or email us at support@webshaper.com.